How to plan SKU for a makeup remover that a brand wants to find a cosmetics factory to process

To plan SKUs for cosmetic makeup remover, it is necessary to consider market demand, brand positioning, and supply chain capabilities. The following are specific strategies:

Enterprise WeChat screenshot _20250315110615.0png

1、 Clarify product positioning and market demand

Anchor core functions and target audience

Determine SKU direction based on brand positioning (such as high-end/affordable):

If we focus on the sensitive skin market, we can develop a combination of "mild makeup remover" and "portable device for sensitive skin"

；

If targeting oily skin, add SKUs for "deep cleansing" or "oil control formula"

.

Competitive differentiation analysis

Research the SKU layout of similar products, such as:

Competitors are mostly focused on 500ml home wear, which can be supplemented with 100ml travel wear or 200ml daily wear

；

Competitive products are mainly press bottles, and spray bottles or environmental protection replacement can be introduced to enhance competitiveness

.

2、 SKU combination design

Capacity and packaging layering

Influencer: 100ml portable package (low price to attract new customers and increase conversion rate);

Profit payment: 500ml family set (high unit price, increased premium with gifts);

Addendum: 200ml daily pack (to meet the demand for intermediate prices and reduce inventory risk)

.

Functional segmentation and scene adaptation

By efficacy: divided into SKUs such as "eye and lip specific", "full face universal", "skin nourishing", etc;

Scenario: Launch combination outfits such as "Business Travel Package" and "Family Supplement Package"

.

3、 Price Strategy and Anchoring Effect

Set price gradient

100ml priced at 29 yuan (drainage anchor), 500ml priced at 99 yuan (main profit model), guiding consumers to choose intermediate capacity through price difference

.

The combination pack (such as 100ml+200ml) is priced at 129 yuan to increase the connectivity rate.

Strengthen the perception of cost-effectiveness

Mark the core selling points in the SKU name (such as "99% unloading rate" and "containing plant extract essence"), and increase the added value through writing

.

4、 Inventory and supply chain collaboration

Minimum order quantity matches SKU quantity

Negotiate with the factory to produce in batches, prioritize the development of high demand SKUs (such as 500ml household packaging), and reduce inventory pressure on unpopular SKUs

.

Adopting a universal bottle container design to reduce packaging costs for multiple SKUs.

Dynamic optimization mechanism

Analyze sales data quarterly and eliminate unsold SKUs (such as capacity models with monthly sales below 5%);

Adjust SKU combinations according to seasonal demand (such as adding "refreshing" SKUs in summer)

.

5、 Compliance and Packaging Design

Filing and labeling standards

Ensure that the formula and packaging material of each SKU comply with the new regulatory filing requirements to avoid delays in market launch due to compatibility testing failures

.

Clearly state the ingredient list, applicable skin types, and usage methods in the SKU label to reduce after-sales disputes

.

Through the above planning, a SKU matrix that combines market competitiveness and profitability can be constructed, while balancing supply chain risks and consumer demand.