Facial cleanser, customized facial cleanser processing, customer profiling analysis

The customer base for customized facial cleanser and facial cleanser processing is very broad, covering multiple fields from individual entrepreneurs to large enterprises. The following are the main customer groups and their demand characteristics:

1. Skincare/cosmetics brand owners

Emerging brands: Start up brands hope to quickly open up the market through differentiated products.

Mature brands: need to supplement product lines (such as men's series, sensitive skin specific), or reduce costs through outsourcing.

International brands: may seek local contract manufacturers to reduce import costs or comply with regional market regulations.

Requirement characteristics:

Emphasize the uniqueness of the formula, patented ingredients, or environmentally friendly packaging.

Request to provide quality inspection reports (such as microbiological testing, heavy metal testing) and compliance qualifications (such as FDA, ISO certification).

2. E-commerce/social platform sellers

E-commerce platforms (such as Amazon, Taobao, Shopify sellers) require their own brand (white label) products to increase profit margins.

WeChat/live streaming sales: relying on internet celebrities or KOLs for promotion, requiring eye-catching product packaging and innovative concepts (such as "amino acid cleansing" and "enzyme cleansing").

Requirement characteristics:

Small batch, fast production, adapting to market hotspots and rapid iteration.

Tend towards high cost-effectiveness solutions, may require OEM or customized packaging design.

3. Beauty salons/medical beauty institutions

Professional nursing institutions: facial cleansing products that need to be used in conjunction with instruments (such as postoperative repair, deep cleaning).

SPA Club: Prefer high-end natural ingredients (such as plant extracts, essential oil additives) or customized fragrances.

Requirement characteristics:

Emphasize product safety (low irritation, no alcohol).

Customization of large capacity packaging or hospital decoration specifications may be required.

4. Pharmacy/Pharmacy Channels

Pharmaceutical brand: specializes in functional cleansing products for sensitive and acne prone skin, such as those containing salicylic acid and ceramide.

Chain pharmacies: must meet pharmaceutical grade standards and may require collaboration with pharmaceutical companies for research and development.

Requirement characteristics:

The ingredients need to undergo clinical testing, emphasizing mildness and efficacy verification.

Must comply with the registration requirements of the local drug regulatory department (such as China's "makeup brand name" or "special brand name").

5. ODM/OEM service providers

Intermediary: Providing one-stop services from formula research and development to production for brand owners, earning intermediary price differences.

Cross border service providers: help overseas customers connect with domestic contract factories, solve language, logistics and other issues.

Requirement characteristics:

Require the factory to have full chain service capabilities (R&D, production, quality inspection, export qualifications).

Emphasize the flexibility and responsiveness of the factory.

6. Gift/group buying customization

Corporate Gift: The company customizes facial cleansing products with logos as employee benefits or customer gifts.

Wedding/Event: Design themed packaging (such as wedding souvenirs, brand collaborations).

Requirement characteristics:

There is a strong demand for small batch and personalized packaging.

Sensitive to minimum order quantity (MOQ) and may require flexible production support.

7. Importer/Trading Company

Overseas importers: Purchase cost-effective products from China, OEM them and sell them to markets such as Southeast Asia and the Middle East.

Cross border e-commerce: search for facial cleansing products that meet European, American, Japanese, and Korean standards.

Requirement characteristics:

Require compliance with regulations in the target market, such as EU ECOCERT and US USDA organic certification.

Pay attention to transportation costs and delivery cycles.

8. Individual entrepreneur/studio

The owner of a niche brand: Handmade skincare enthusiasts hope to transform their own formulas into commercial products.

Beauty Studio: Customized facial cleansing products that need to be paired with beauty services.

Requirement characteristics:

The minimum order quantity requirement is low (such as 1000-5000 pieces).

We need a contract manufacturer to provide formula optimization and technical guidance.

9. Pharmaceutical companies/biotechnology companies

Pharmaceutical companies: Develop cleansing products with medicinal value.

Biological laboratory: Transforming scientific research achievements (such as synthetic biological components) into consumer products.

Requirement characteristics:

The cooperation model tends towards joint research and development, and requires the support of a non disclosure agreement (NDA).

High requirements for production environment (such as GMP workshop).

10. Hotels/high-end venues

Five star hotels: Customize high-end washing and care sets, highlighting brand tone (such as customized fragrances and luxurious packaging).

Airlines/cruise ships: Provide travel cleansers that comply with aviation safety standards.

Requirement characteristics:

Emphasize packaging design and brand synergy.

The product needs to pass environmental certification (such as biodegradable packaging).

Key suggestions:

Positioning segmented markets: Based on our own production capacity and technological advantages, we accurately connect with customers who match their needs.

Compliance first: Prepare for domestic and international certifications (such as ISO 22716, GMPC) in advance, especially for pharmaceutical or export customers.

Provide value-added services such as free sampling, packaging design, warehousing and shipping to enhance competitiveness.

Case study: Building trust and attracting similar customers through successful cases (such as outsourcing to a certain internet celebrity brand).

By analyzing the core needs of customer groups (cost, uniqueness, compliance), differentiated OEM strategies can be developed, such as launching a "fast response small order" model for e-commerce customers or providing bundled services of "formula+training" for medical beauty institutions.