What should be paid attention to in the packaging design of customized essence liquid

The packaging design of customized processing essence liquid needs to comprehensively consider many aspects, including brand image, product characteristics, target audience, regulatory requirements, etc. Here are some aspects to note

Reflect brand image

Strengthen brand identity: Highlight the brand logo in a prominent position on the packaging to ensure its clarity and recognizability. Through unique color, font, and pattern design, the brand logo can have high recognition, allowing consumers to quickly identify the brand among numerous products.

Maintain consistency in style: The overall style of packaging design should be consistent with the brand's positioning and overall image. If the brand is positioned as high-end luxury, then the packaging can use exquisite materials, simple and atmospheric design style, and classic color schemes; If the brand has a youthful and fashionable style, lively colors, innovative designs, and unique patterns can be used to reflect it.

Highlight product features

Ingredients display: list the main effective ingredients of essence on the package in a simple and clear way, such as hyaluronic acid, vitamin C, nicotinamide, etc. For some essence with unique ingredients or patented ingredients, the focus should be highlighted to let consumers understand the uniqueness of the product.

Function emphasis: clearly mark the core functions of essence, such as moisturizing, whitening, anti wrinkle, repair, etc. Simple text descriptions or visual icons can be used to convey efficacy information, allowing consumers to quickly understand the product's effects on the skin.

Description of product form: If essence liquid has special texture, color or smell, it can be properly described or displayed on the package. For example, indicating that the product has a lightweight gel texture and a natural plant aroma helps consumers better understand the user experience of the product.

Meet the target audience

Consider age groups: Packaging design should have different focuses for consumers of different age groups. For young consumers, packaging can adopt fashionable and trendy design elements, with bright and lively colors and novel and unique shapes; For mature consumers, packaging design should pay more attention to quality and professionalism, with stable color matching and simple and elegant design style.

Pay attention to gender differences: if essence has a clear gender orientation, the packaging design should conform to the preferences and aesthetics of consumers of the corresponding gender. The packaging of men's essence liquid can usually be simple and tough, and the color is mainly cold; The packaging of women's essence liquid can be more beautiful and delicate, and the color selection is more abundant. Warm colors or soft colors are more common.

Comply with regulatory requirements

Labeling standards: Strictly in accordance with relevant regulations, accurately label various information of the product on the packaging, including product name, net content, production date, shelf life, ingredient list, usage method, precautions, production enterprise name and address, etc. Ensure that the annotated information is complete, accurate, clear, and meets the font size and format requirements specified by regulations.

Promotion compliance: The promotional content on the packaging must be truthful and legal, and must not falsely promote or exaggerate the effectiveness of the product.

Emphasize user experience

Packaging material and quality: select packaging material with good quality and high safety to ensure that essence liquid is not polluted and damaged during storage and transportation. At the same time, it is important to consider the texture and tactile sensation of the material to provide consumers with a high-quality experience. For example, glass packaging can convey the high-quality texture of the product, but attention should be paid to preventing falls; Plastic packaging is lightweight, not easily broken, and suitable for travel carrying.

Convenience design: The packaging design should be convenient for consumers to use. For example, if the bottle cap design is easy to open and close, the design of the dropper or pump head should be easy to control the dosage, so as to ensure that consumers can accurately take essence and avoid waste. For some high-capacity essence liquid products, it can be considered to equip with a liquid dispenser to facilitate consumers to carry small doses of products when they go out.