How professional cosmetics custom processing manufacturers cooperate with brands for production
The cooperation between professional cosmetics custom processing manufacturers and brands in production is a complex process involving multiple links, which requires systematic coordination to ensure the interests of both parties. The following is a detailed analysis of the cooperation process and key points:
1、 Selection of cooperation mode
OEM (Original Equipment Manufacturing)
The brand provides product design, formula, and packaging requirements, and the manufacturer produces according to standards.
Applicable scenarios: Brands with mature R&D teams require support for large-scale production.
ODM (Design Manufacturing)
The manufacturer provides one-stop services from formula research and development, design to production.
Advantages: Save brand research and development costs, suitable for start-up brands or quickly respond to market demand.
Joint development
Both parties jointly invest resources and share intellectual property, which is suitable for long-term strategic cooperation.
2、 Product development and customization process
Requirement communication
Clarify brand positioning (efficacy, price, target population), product type (essence, facial mask, etc.) and special needs (such as natural ingredients, no additives).
Formula development and sampling
The manufacturer provides a formula library or customized development, which requires multiple sample tests (texture, stability, skin feel, etc.), usually 3-5 adjustments.
Package Design
Manufacturers assist in designing or producing according to brand requirements, emphasizing material environmental friendliness and regulatory compliance (such as label information).
costing
Based on the comprehensive quotation of raw materials, packaging, and minimum order quantity (MOQ usually 50-10000 pieces).
3、 Production and Quality Control
production process management
Raw material procurement (COA quality inspection report required) → production scheduling → filling and packaging → finished product inspection.
Key points: GMP workshop certification and traceable batch records.
Quality inspection system
Including physical and chemical indicators, microbiological testing, stability testing (high/low temperature/light exposure).
Third party testing reports (such as SGS) enhance market trust.
Regulatory compliance
Domestic registration: Non special purpose cosmetics registration (FDA system), special purpose cosmetics registration is required.
Export compliance: Compliant with target country regulations (such as EU CPNP notifications, US FDA registrations).
4、 Collaboration Support and Risk Management
Market and Marketing Support
Provide competitor analysis, selling point extraction, and promotional materials (such as ingredient stories and efficacy certificates).
Intellectual Property Protection
The contract specifies the ownership of the formula, exclusive use rights, and confidentiality terms (NDA agreement).
Supply chain assurance
Alternative raw material suppliers, emergency plans to respond to unexpected situations (such as logistics delays caused by the epidemic).
after-sale service
Handle customer complaints, quality issue recalls, and provide regular product upgrade recommendations.
5、 Contract and Financial Terms
Contract Elements
Clearly define the delivery cycle, payment method (such as 30% deposit+final payment), breach of contract liability, and termination terms.
cost optimization
Step by step pricing (with lower unit prices for larger quantities), packaging simplification solutions, or suggestions for material substitution.
6、 Long term cooperation and innovation
Regular review: Evaluate sales data and market feedback quarterly to optimize product lines.
Technological iteration: Track industry trends (such as pure beauty and micro ecological skincare), and jointly develop new products.
Sustainable development: Promote environmentally friendly packaging (recyclable materials) and green production processes.
Case reference
Success factors: a new brand cooperates with the manufacturer to launch the "anti blue light" essence within 6 months. With the help of the manufacturer's ready-made formula, it can be quickly launched, saving 50% of the research and development time.
Lesson: A certain brand did not clearly define the packaging copyright, resulting in the design being used by other clients and later avoided through supplementary clauses in the contract.
summarize
The core of professional cosmetics OEM cooperation lies in precise demand matching, strict quality control, flexible response, and compliance assurance. Manufacturers need to have both technical strength and service awareness, while brands need to have a clear market positioning. Both parties can achieve a win-win situation through deep cooperation.