The cooperation path and basic conditions between WeChat business brands and cosmetics factories

With the development of social e-commerce, many micro business teams are gradually transforming towards branding. In the cosmetics industry, the supply cooperation between brand owners and factories constitutes a key link in product implementation. For micro business operators, understanding the cooperation mode and entry threshold of factories can help promote product development more smoothly.

1、 Matters that need to be clarified before cooperation

Before accepting an order, the factory will first understand the brand's positioning and product planning. Micro business operators need to confirm the following in advance:

Product category and dosage form: skin care, washing or makeup, and dosage form: water, lotion, cream or powder. The production qualification and equipment corresponding to different categories are different.

Target selling price and cost range: The factory calculates the acceptable cost structure of packaging materials and materials based on the expected retail price of the brand.

First batch order quantity: Most factories have a minimum order quantity requirement, which directly affects the cost per bottle and production cycle.

2、 Basic conditions required for cooperation

Legitimate business entity: Factories generally require brand owners to have a business license for signing contracts and filing applications. Individual operators can first register as individual businesses or limited liability companies.

Trademark registration certificate or acceptance notice: The product packaging must be marked with the registered trademark, and the factory needs to provide trademark documents when filing. Suggest completing trademark registration in advance or obtaining an acceptance receipt.

Product filing and inspection: Domestic non special purpose cosmetics need to submit materials in the drug regulatory bureau filing system. The factory can assist in completing the filing, but the brand side needs to cooperate and provide authorization documents. At the same time, the product needs to undergo microbiological and heavy metal testing according to standards, and the testing report should be issued by a qualified third-party organization.

3、 The general rhythm of the cooperation process

From negotiation to product launch, the process roughly goes through the following steps: requirement communication and formula selection → sampling and internal testing → packaging material confirmation and procurement → material production and filling → finished product inspection and shipment. Among them, sampling and adjustment usually take 2 to 4 weeks, packaging production cycle is about 3 to 6 weeks, and material production and filling take about 2 to 3 weeks. It is recommended that the brand reserve sufficient time to avoid affecting the listing plan due to tight scheduling.

4、 The direction to pay attention to when choosing a factory

Production qualification: Check the cosmetics production license held by the factory and confirm that the license items include the required product categories.

Quality management system: The factory may be required to provide quality management system documents to understand its records of raw material procurement inspection, production process control, and factory inspection.

Capacity and Scheduling: Understand the saturation of existing orders in the factory and confirm whether production can be completed within the expected time.

Sample physical evaluation: By sampling, the skin feel, aroma, and stability of the material can be felt, while checking the sealing and appearance process of the packaging material.

5、 Collaboration matters in daily cooperation

After establishing a supply relationship, maintaining smooth communication between the brand and the factory can help reduce problems. For example, timely incoming inspection should be carried out after the arrival of packaging materials, and any abnormalities should be reported as soon as possible; After the production schedule is determined, avoid frequent adjustments to the order quantity; After the first batch of shipments, pay attention to the status of the products during storage and transportation to accumulate experience for subsequent batches.

6、 Compliance reminders

The claimed content on the product packaging must have corresponding basis and must not involve therapeutic efficacy or the use of medical terminology. Advertising language should avoid using absolute expressions, and it is recommended to refer to the requirements of the "Regulations on the Supervision and Administration of Cosmetics" and supporting regulations. At the same time, information such as product name, ingredient list, and implementation standards should be consistent with the filing materials to ensure that both online and offline sales channels comply with relevant regulations.