How to establish a supply relationship with the factory if you want to be a essence water

For brands planning to enter the skin care race track, the construction of the supply chain of essence water products is a process requiring systematic planning. From product concept to final launch and sales, the brand owner and production factory need to complete multiple stages of coordination and confirmation. From five aspects: preparation before cooperation, factory screening, cooperation process, business conditions, and regulatory compliance, we will summarize the key nodes for the brand to establish a supply relationship with the factory.

1、 Brand preparation before cooperation

Before formally contacting the factory, the brand needs to complete its own qualifications and content preparation. At the qualification level, the brand owner should hold a legal and valid business license, and their business scope should include the sale of cosmetics or related categories. If the brand name has been determined, it is necessary to complete trademark registration or at least obtain a trademark acceptance notice. At the content level, the brand needs to form a preliminary product concept, including product positioning, target customer group, capacity specifications (such as 150ml), packaging form (bottle type, pump head or dropper), and estimated production volume. The clearer the information, the more efficient the factory is in evaluating the feasibility of cooperation.

2、 Core dimensions of factory screening

When screening factories, qualification verification is the first checkpoint. The brand should check on the official website of the National Medical Products Administration whether the factory holds a "Cosmetics Production License" and confirm whether the license scope covers "toner" or "liquid water agent" products. In addition, it can be inquired whether the factory has obtained quality management system certifications such as ISO 22716 or GMPC.

Field visits are equally irreplaceable. It is suggested that the brand side arrange product and quality control personnel to go to the factory together, focusing on three aspects: first, the maintenance records and test data of the purified water system. essence water is based on water, and the stability of water quality directly affects the product quality; The second is whether there is an error prevention mechanism in the weighing and feeding process, such as an electronic scanning and verification system; The third is whether the cleaning conversion process of the filling line is standardized, and it may be required to check the cleaning verification report between the previous batch and the next batch.

3、 Standard process for collaborative promotion

After reaching a preliminary intention, the following steps are usually taken to proceed:

The first step is mutual qualification review. Exchange business licenses, production permits, and related system certificates to confirm that the factory's business scope includes corresponding categories.

The second step is to connect the formula with the packaging materials. The brand sends target samples and packaging material samples, and the factory evaluates the compatibility between the material and the packaging material, such as whether the bottle body precipitates and whether the pump head discharges smoothly.

Step three, sampling and evaluation. The factory provides 2 to 4 rounds of small samples for internal testing by the brand, covering dimensions such as skin feel and absorption. Select 1 to 2 options for stability testing, including investigation of heat and cold resistance.

Step four, trial production and sample sealing. Arrange small-scale trial production and keep track of the entire process. After confirmation by both parties, the trial production products will be sealed as standard samples and used as the basis for subsequent bulk acceptance.

Step five, sign the contract and place the order. The contract shall be accompanied by technical specifications, acceptance criteria, confidentiality clauses, and delivery period.

4、 Business conditions and responsibilities of both parties

On the business level, the minimum order quantity varies depending on the size of the factory. Some factories accept small-scale trial production of 3000 to 5000 units, while others set higher minimum order thresholds. The delivery cycle, from formula confirmation to finished product inspection, usually ranges from 20 to 45 working days. In terms of payment methods, first-time cooperative factories generally require a 30% to 50% advance deposit, and the remaining balance will be settled after the goods are inspected and qualified.

At the regulatory level, brand owners need to clarify their responsibilities as product filers. When entrusting production, the brand owner is usually the registrant of cosmetics and needs to establish a corresponding quality management system, appoint a quality and safety manager, and be responsible for the quality and safety of the entire product lifecycle. After the factory confirms the entrusted production relationship in the system, both parties complete production, inspection, and post market management according to their responsibilities.

5、 Compliance boundary of advertising promotion

After the product is launched, the brand should avoid using absolute, exaggerated, or false language in their promotion. Words such as "special effects," "full effect," "all-around," "skin rejuvenation," and "wrinkle removal" are all illegal claims. The efficacy description mentioned in the label text should be supported by corresponding testing or evaluation criteria, and should not explicitly or implicitly indicate medical effects. The brand bears direct responsibility for the compliance of product efficacy claims.

Overall, the core of the supply relationship between the brand and the factory lies in the clear consensus and written agreement between the two parties in terms of qualification compliance, product standards, business conditions, and regulatory responsibilities. Collaboration is not achieved overnight, but rather a gradual process from sample confirmation, trial production verification to mass production. Maintaining clear product planning and standardized integration processes for brand owners is the foundation for establishing a stable supply chain.